Finnish premium brand, VEEN Waters, known for its smooth spring water with an exceptionally low mineral composition and it’s award winning packaging, has announced it’s agreement with Blue Mountain Springs Pvt. Ltd. to gain exclusivity into another exceptionally low mineral composition spring water source in India, through which the brand will enter the Indian market.

The second spring water source is located in the Nilgiri mountains of Tamil Nadu in one of the oldest hill stations of India, Kotagiri.  At 1980mts, nestled amongst  dense Shola forests and splendid green lush of tea estates, the highlands of Kotagiri have been referred to as the “Switzerland of India” by the British collector of Coimbatore, John Sullivan when he first discovered the region in 1819.

“We have been looking into India for a while now, but what attracted us to this source was the almost identical characteristics of the water to our source in Lapland” says Mikko Nikkila, director of VEEN Waters Finland Oy.

The Indian source will bottle Veen products to cater to the Indian market and also for export within the subcontinent, whereas the Lapland source will continue to bottle for existing markets of Europe, UAE, Qatar, Singapore, China, Russia and the USA.

VEEN waters currently produces premium spring water products, Veen velvet and Veen effervescent in high quality glass packaging, which is sold in the culinary environment, exclusively to fine hotels, restaurants, bars and nightclubs.  This will be replicated for the Indian market.

“We are very pleased to collaborate with an exciting brand such as VEEN and thrilled that our unique water from the Nilgiris will be showcased for its distinctive properties”, added Arvind Rathnam, director of Blue Mountain Springs Pvt. Ltd.

More info:
www.veenwaters.com

source: http://www.PackagingEurope.com / September 28th, 2012