Coimbatore : 

As part of its expansion strategy, tyre and rubber manufacturer Bridgestone has conceived the concept store model. “This initiative will add a new dimension to the retailing of tyres in the region,” said Vaibhav Saraf, General Manager, Sales and Marketing, Bridgestone India Private Ltd, after inaugurating the concept store – Puma Tyres in Tirupur.

The effort is aimed to revolutionise the tyre buying experience with focus on safety, reliability and eco-friendliness, he added.

The store will offer specially designed tyre check-up programme for cars to check tyres, and batteries and oil. The company plans to leverage this idea by opening up many such stores across markets in the country.

source: http://www.thehindubusinessline.com / Business Line / Home> News> National / by The Hindu Bureau / Coimbatore – September 26th, 2013