Casual menswear brand Classic Polo, by Royal Classic Group (RCG), has opened its new outlet at Sri Kaleeswari mall at Sivakasi. It is the company’s first outlet in the city, taking the store count of the brand in Tamil Nadu to a total of 26.

Spread over 320 sq.ft., the outlet will retail the entire collection of Classic Polo t-shirts, shirts, trousers, denims, loungewear, and accessories.

Speaking on the occasion, Ramesh Kheni, Senior Vice President Retail, Classic Polo, said: “The focus of the company is towards exclusive retail stores with focus on building consumer relationship and matching customers’ expectations. The brand now has 58 exclusive showrooms across India and most of the new showrooms will be located in malls. The group is now planning to add 15 more showrooms in Tamil Nadu this fiscal.”

Usha Periyasamy, Vice President Brands & Operations, Classic Polo, stated: “We are happy to serve the rising fashion needs of Sivakasi. We are sure that the old and young alike will welcome Royal Classic fashion in town.”

Classic Polo offers functional yet fashionably casual range for men catering to consumer preferences and targeting the 20-35 age group. The brand range today, comprises t-shirts, shirts, trousers, jackets, sweaters, denim, sportswear, lounge wear, innerwear, and accessories. Classic Polo is available at 58 exclusive stores, 4,500 MBOs and 75 large format stores such as Shoppers Stop, Central, Globus, Pantaloon, and Reliance.

-IndiaRetailing Bureau

source: http://www.indiaretailing.com / Home> India / June 13th, 2013